For Whatnot sellers

Whatnot shows move fast. Your numbers should too.

Auctions close every ninety seconds and nobody can type accurately at that pace. The Streamalytix Chrome extension logs each sale as it closes, applies your real cost basis — including pallet and mystery-box inventory — and keeps net profit on screen the whole show.

  • Auction-aware: logged at final bid
  • Giveaway toggle so free items don't skew margin
  • Whatnot fees and shipping applied to net profit
  • Bundled orders grouped with proportional allocation

3-day free trial · 30 logging credits included · no card required

app.streamalytix.com/live
LIVE 01:42:18 Extension connected
Gross
$4,318
+$362 last 10m
Net profit
$1,946
45.1% margin
Items sold
87
52/hr pace
AOV
$49.63
target $45
ItemBidProfitMargin
Vintage Levi's 501 · 34x32$68.00$22.0058%
Pokémon Base Set booster$142.00$61.5051%
Energy shot 12-pack$34.00$11.9058%
Nike Dunk Low · 10.5$118.00$74.0031%
AUTOCaptured by the extension · cost matched to your SKU library
0
Items typed during a show
Extension logs the run
Live
Net profit per lot
After fees and COGS
Pallets
Costed properly
Blended per-unit basis
$10
Per month, everything
+ $0.03 per item logged
Why Whatnot is hard to track

The auction format is exactly what breaks spreadsheets

Variable closing prices, mixed sourcing, giveaways, bundled shipping and multiple hosts — all in a two-hour window where nobody has a free hand.

  1. 01
    Prices aren't fixed

    Every lot closes at a different number, so cost-to-price margin has to be calculated per sale rather than assumed from a price list.

  2. 02
    Sourcing is mixed

    A single show can include single-unit SKUs, pallet items and mystery boxes. Each needs a different cost model to produce comparable margins.

  3. 03
    The pace is unforgiving

    By the time you'd finish typing item 40, item 45 has already closed. Automation isn't a convenience here — it's the only accurate option.

Auto-logging

The extension keeps up with your auction pace

It watches your own seller dashboard and writes a costed sale the moment a lot closes — item, final bid, quantity and buyer — with the cost basis attached.

  • Installs in about 30 seconds, no Whatnot API access needed
  • Auto-connects to the active show and shows credits left
  • Giveaway toggle zeroes winning bids on free items
  • Missed something? Add it manually from the live page
How live tracking works
Chrome · Streamalytix extension
Connected to “Thursday Denim Drop”
Logged this show
87
Credits left
1,913
1 credit / item
Nike Dunk Low · 10.5 — $118.00AUTO
Energy shot 12-pack — $34.00AUTO
Pokémon booster — $142.00AUTO
Pallet & mystery-box costing

Bulk sourcing, real margins

Most Whatnot sellers buy at least some inventory by the case or pallet. Bulk lots divide landed cost — including freight — across units and draw down as items sell.

  • Blended per-unit cost including freight and fees
  • Remaining-unit tracking with over-sell protection
  • Upload the supplier invoice and let AI build the lot
  • Cost snapshotted per sale so restocks don't rewrite history
Explore inventory & COGS
app.streamalytix.com/inventory
On hand
2,864
Inventory value
$18,402
Avg COGS
$6.42
Bulk lotPiecesCost basisRemaining
Energy Drink pallet · Walmart1,152 pcs$0.71 / unit418 left
Mixed apparel case240 pcs$4.15 / unit96 left
Trading card box36 pcs$41.60 / unit12 left
Freight $284 allocated across 1,152 pieces — $0.25 added per unit
After the show

A per-show P&L and a map of your best Whatnot hours

Whatnot rewards consistency at the right times. The 168-hour heatmap shows when your audience actually buys, and category analytics show what to keep sourcing.

  • Per-stream P&L after fees, shipping, COGS and host pay
  • Item-level margin with visible cost source
  • Peak hour heatmap across the full week
  • Branded PDF exports for partners or bookkeepers
Explore analytics
app.streamalytix.com/analytics
Net profit / hr
$614
+11% vs prior
Sell-through
82%
Best hour
Thu 8pm
Net profit by stream
last 12 shows
Peak-hour heatmap across all 168 hours of the week

Spreadsheet vs Streamalytix on a Whatnot show

SpreadsheetStreamalytix
Logging 200 lotsTyped live or rebuilt laterAutomatic, as each lot closes
Pallet item costEstimated per itemBlended landed cost per unit
GiveawaysManually zeroed, often missedOne toggle, margin unaffected
Bundled shippingSplit by hand or ignoredAllocated proportionally
Host payReconstructed from memoryCalculated from real air time
Knowing tonight's profitDays laterWhile you're still live
Pricing

One plan, everything included

Streamalytix

Everything included

Every feature, every report, every seat. No gated tiers, no upsells.

$10/month

Billed monthly · cancel anytime

Start 3-day free trial
  • Chrome extension auto-logging
  • Live stream logging + real-time KPI tiles
  • Custom KPIs & live tiles
  • Inventory: SKUs, bulk lots & categories
  • Purchase orders & AI PO uploads
  • P&L reports + branded stream PDFs
  • Analytics, peak hours & product analytics
  • Host analytics & auction intel
  • Host roster, rates, host pay & payroll
  • Calendar, scheduling & shifts
  • SMS & postcard marketing
  • Unlimited streams, history & team seats
  • Priority support & account manager

Live logging credits

The Chrome extension is metered: 1 credit per item it logs. Nothing else in Streamalytix uses credits.

$0.03/ item logged

30 free credits included with your trial

  • Buy any amount, any time — top-ups add to one balance
  • Credits never expire
  • Live balance in the app and in the extension
  • Out mid-stream? Overdraft up to 50 items or pause logging

Example: a 300-item show costs $9.00 in credits.

FAQ

Whatnot-specific questions

Not through an API. The Chrome extension reads the seller dashboard you're already signed into, so there's nothing to authorise and nothing to wait for.

Track your next Whatnot show properly

Three days free with 30 logging credits. Install the extension, run a show, read the P&L.